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Originally published on June 19, 2021 Last updated on March 6, 2026

Push vs. Pull Inventory: Systems for Inventory Management

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Running a business can feel like a balancing act between making a profit and satisfying customers. An effective inventory management system can help you do both. First, you’ll need to figure out what an effective system looks like for your business.

Most inventory management systems occur in one of two ways — a push system or a pull system. Choosing the right method can help you control how much inventory you have at any given time so your business can meet demand effectively. What’s the difference between the two methods, and how do you choose one for your business?

  1. Pull System vs. Push System — Key Differences
  2. What Is Push System Inventory Control?
  3. What Is Pull System Inventory Management?
  4. Using a Push and Pull Inventory Management System
  5. Make the Most of Inventory Management With Finale Inventory

Pull System vs. Push System — Key Differences

A pull inventory system prioritizes current demand. The supplier orders or manufactures goods in the quantity and timeframe needed, based on existing customer sales orders. In contrast, the push inventory system uses demand forecasting. The manufacturer instead produces goods to anticipate customer needs and pushes them through the supply chain to retailers.

Each strategy offers its advantages, and either could be the better option in particular situations. Let’s talk more about what makes each method unique and when to use each strategy.

What Is Push System Inventory Control?

To make the most of push system inventory management, companies need to forecast stocking needs to meet consumer demand. The goal is to sell — or push — goods from the existing inventory to customers as orders come in. To create a successful push system, the business must have plenty of products in stock ahead of the demand. In manufacturing, this strategy is sometimes called “build to stock.”

When a company uses the push system effectively, the advantages are clear. The business can meet consumer demand and ship products without delay. Merchandise is likely to be in stock all the time, and the company typically pays lower manufacturing costs per item by ordering in bulk. By reducing the potential for stockouts, a company can maintain excellent customer relationships and can take advantage of every sales opportunity.

While sophisticated demand forecasting makes a huge difference, consumer demand can always be unpredictable. Manufacturers and retailers using the push method tend to keep extra stock or works in progress, just in case. Therefore, the push system comes with the risk of over-stocking. In turn, excessive supply can lead to higher storage costs.

Companies that manage high inventory volumes or many works in progress, alongside those that experience longer supplier lead times, do well with the push system. Sellers that work with higher sales volumes have an easier time moving excess stock. Products that offer better volume discounts are also a good fit because the purchasing cost savings make up for the higher storage costs. The push system also makes the most sense in markets with highly predictable demand.

What Is Pull System Inventory Management?

Rather than looking ahead at anticipated demand, pull system inventory management involves a more short-term approach. The business relies on the ability to place orders for products as customers request them. For this reason, the pull system is often referred to as “just-in-time” ordering or lean inventory management. Manufacturers sometimes refer to this strategy as “build to order,” as well.

The pull system is beneficial since a business doesn’t need to order or store products until it knows there’s a demand for them. The upfront investment in inventory is lower, and the company faces minimal losses on unsold products. 

However, the pull system does come with disadvantages. When a business follows this model, they have lower stock levels and face longer fulfillment times if there’s an unexpected rise in demand. The company also places more orders in smaller quantities, resulting in higher manufacturing costs per item.

Companies prefer the pull system when there’s more uncertainty in demand forecasting. The method is also more useful when ordering in large quantities doesn’t result in a significant volume discount. Retailers with a small product mix can manage their inventory more easily under the pull system.

Using a Push and Pull Inventory Management System

Some businesses rely on both the push system and the pull system. Each strategy comes with a unique set of advantages and drawbacks. In addition, some products are better suited to one method over the other. A company that stocks a wide variety of items may use both push and pull strategies to manage its supply chains for different products.

The hybrid push and pull inventory management system can be a bit complicated, especially for growing businesses and those with extensive inventories. These companies need a reliable inventory management system to track what’s in stock in conjunction with a dynamic demand forecasting tool to adjust stock levels based on predicted demand.

Using the systems together has many advantages for companies with more unpredictable demand that also rely on bulk volume discounts and economies of scale. It’s also an excellent option for warehouses without a lot of storage space. If you’re a retailer, an inventory pull system is more effective when your suppliers offer short, predictable lead times. A local manufacturer can support your just-in-time ordering strategy best. 

Some manufacturers employ the push and pull method by stockpiling raw materials while only producing finished goods as customers order them. In other words, raw materials are “pushed” while customer orders are “pulled.” Retailers might keep a small amount of safety stock “just in case” and use a “just in time” approach to dictate a reordering schedule. Otherwise, they might keep their mainstay products on a push inventory system and pull their less popular or less predictable products from suppliers as customers request them.

If you think this solution may be a good fit for your business, you’ll need an effective inventory control management system to manage both systems appropriately. Inventory management software can go a long way to lighten the load. Schedule a demo with our team to learn more.

Make the Most of Inventory Management With Finale Inventory

Whether your company relies on a push system, a pull system or a combination of the two, Finale Inventory can help you stay on top of inventory management and maximize your profits. Our experienced domain experts can work with you to create a personalized solution to meet your specific business needs. Our solution provides dynamic reorder point calculations, allowing you to keep a leaner inventory without missing sales opportunities. We also offer a robust database that can let you track more than 100,000 SKUs

Contact us to see the difference for yourself.

“The core of maturity, that I see, is starting with a unified view of inventory. I’ve got to be able to accurately represent what do I have, make sure that I know where it’s located so I can get it to my customers quickly.”

— Troy Graham, Descartes

What is the first thing I should fix if I want to scale operations?

Start with a unified view of inventory. The core of maturity starts with being able to accurately represent what you do have and make sure that you know where it’s located to get it to customers quickly. Without a unified view across your warehouses, 3PLs, and vendors, you cannot make the best decisions because you don’t have the best information at hand.

With Inventory Visibility, Businesses Can Make Smarter Allocation Decisions

Once inventory is centralized, businesses can move from reactive updates to intentional allocation. They can decide how much inventory to expose to each channel, when to use buffers, which marketplaces need extra protection, and how seasonality or campaign performance influence availability.

Once I know what inventory I have, how should I decide where to make it available?

Inventory allocation should reflect where orders are coming from, where marketing is working, and which channels carry the most risk. Once you know what you have and where it is located, you can think more strategically using centralized inventory to make prioritization happen automatically. One fertilizer company lost a little over 5,000 orders in one weekend because someone manually uploaded the wrong available inventory to Amazon.

Better Inventory Data Improves Planning, Purchasing, and Growth Bets

Better visibility turns inventory data into a planning tool. With insight into sales velocity, inventory levels, vendors, and channel performance, businesses can make more informed replenishment decisions, avoid overbuying, and test new product lines or vendor-supplied inventory without taking on unnecessary risk.

“You have to have unified inventory to know how to price your products just at that basic level. I can’t price my products if I don’t know the true cost to get it.”

— Mike Bernico, Flxpoint

How does better inventory data help me make smarter buying decisions?

It lets you measure whether your plan is working before you commit more capital. A key question becomes: “Did my plan work? Am I overleveraged in one place or another?” Centralized systems can also help businesses test new product lines or vendor relationships by looking at sales velocity by channel, allowing them to take risks in a calculated and measured way.

Intelligent Order Routing Turns Inventory Complexity Into Automation

Once inventory and supplier data are reliable, businesses can automate fulfillment decisions. Orders can be routed based on cost, speed, margin, location, warehouse priority, vendor fallback, split-shipment rules, or customer expectations. This helps hybrid fulfillment scale because every order does not need a manual review.

How do I decide the best way to fulfill each order?

There is no single answer, which is why order routing needs to account for the context of each order. Intelligent order routing is not just sending an order to someone who has stock; it is taking each and every order and treating it like its own unique use case. Depending on the order, the business may prioritize speed, margin, an internal warehouse, vendor fallback, or preventing split shipments.

Supplier Inventory Sync Extends Inventory Beyond the Four Walls

For hybrid fulfillment to work, supplier inventory needs to become part of the operating model. Supplier sync does not always require advanced technology; it can happen through automated files, FTP, email, APIs, EDI, or ecommerce storefront integrations. The key is replacing manual updates with automated, reliable supplier data.

Can supplier inventory really be treated like part of my own inventory?

Yes, but the goal is not necessarily to force every supplier into a complex integration. Real-time supplier sync can be defined as any way to get an automated update from a supplier, such as Google Sheets, email, FTP, API, EDI, or ecommerce storefront connections. The key is that accurate supplier stock is foundational. If you don’t have an accurate view of what is in stock with your suppliers, you cannot tell your sales channel accurately what’s available.

Exception-Based Workflows Keep Humans Focused Where They Matter

Automation does not remove people from the process. Mature operations let technology handle the routine majority while humans focus on exceptions, such as high-value orders, fraud risk, compliance requirements, restricted products, export rules, or unusual fulfillment scenarios.

If my business has special cases, can automation still work?

Yes. The point is not to automate every possible decision; it is to automate the routine work and surface the exceptions. Businesses should not have to look at every single order. Instead, technology can highlight high-value orders, risky locations, or compliance requirements. The goal is to take care of the 80% of workflows that are obvious while still allowing human review when specific exceptions arise.

The Right Inventory Technology Should Fit the Business, Not Overwhelm It

Software decisions should be based on business fit, not popularity, feature volume, or broad “all-in-one” promises. Growing ecommerce businesses should identify their highest-impact bottleneck, prioritize what matters now, and choose technology that is right-sized but flexible enough to support future phases of growth.

How should I choose software without overbuying or picking the wrong system?

Start with your priorities, not the biggest feature list. Avoid an all-in-one system that claims to “do everything under the sun” and look for a “best of breed approach” with systems that can scale as you add channels or vendors. The practical advice is to stack rank what matters now, make sure the system can support future phases, and choose technology that fits your business rather than overwhelming it.

How to Scale Ecommerce Operations Beyond Spreadsheets

For many growing ecommerce businesses, Finale and Flxpoint work together as a practical answer to these challenges. Finale helps centralize and manage internal inventory, purchasing, warehouse operations, and stock visibility, while Flxpoint helps connect vendor inventory, automate supplier sync, and route orders across hybrid fulfillment networks. Together, they give businesses a best-of-breed way to improve inventory accuracy, reduce spreadsheet work, and scale fulfillment without forcing every process into a one-size-fits-all system.

Ecommerce Fulfillment Operations FAQ

What Is Ecommerce Fulfillment Operations?

Ecommerce fulfillment operations are the processes that move an online order from purchase to delivery. This includes managing inventory, syncing product availability across channels, routing orders to the right warehouse, 3PL, supplier, or vendor, and making sure the customer receives the right product on time. As discussed in the webinar, fulfillment is no longer limited to “what’s in my warehouse these days”; growing businesses may rely on internal warehouses, 3PLs, marketplace fulfillment services, and supplier inventory at the same time.

What Are Ecommerce Fulfillment Operation Examples?

Examples of ecommerce fulfillment operations include updating inventory across Shopify, Amazon, Walmart, and other sales channels; allocating inventory to specific marketplaces; sending orders to an internal warehouse, 3PL, or vendor; syncing supplier inventory through files, APIs, EDI, email, or FTP; replenishing warehouse stock based on sales velocity; and flagging exceptions such as high-value orders, compliance requirements, or restricted products. In the webinar, the speakers also discussed hybrid fulfillment examples where a business may fulfill some products from its own warehouse and use vendors as a fallback or extension of available inventory.

How Can I Track My Inventory at an Ecommerce Fulfillment Center?

The best way to track inventory at an ecommerce fulfillment center is to create a unified inventory view that shows what is available, where it is located, and how that inventory connects to each sales channel. That means tracking inventory across internal warehouses, fulfillment centers, 3PLs, marketplace fulfillment programs, and supplier locations instead of relying on disconnected spreadsheets. The webinar emphasized that businesses need to “accurately represent” what they have and know where it is located so they can get products to customers quickly.

How Can I Connect My Inventory to My Supplier?

You can connect supplier inventory through several methods, depending on what the supplier supports. The webinar discussed low-tech and advanced options, including automated Excel or CSV files, Google Sheets, email updates, FTP servers, APIs, EDI, and direct connections to ecommerce storefronts such as Shopify, BigCommerce, or Magento. The key is to ask suppliers how they share inventory today, then use a system that can automate that data flow instead of manually copying supplier inventory into spreadsheets.

What Is Ecommerce Order Routing?

Ecommerce order routing is the process of deciding where an order is fulfilled from after a customer buys. In a simple operation, every order may go to one warehouse. In a more complex or hybrid fulfillment model, the best fulfillment source may depend on inventory availability, shipping speed, cost, margin, customer location, warehouse priority, vendor fallback rules, or whether the order should be split. The webinar described intelligent order routing as treating each order like its own use case, so businesses can automate the best fulfillment decision without manually reviewing every order.

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