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Originally published on December 21, 2021 Last updated on March 6, 2026

Utilize Magento Inventory Management to Grow | Finale Inventory

Everyone starts with a small business, but over time you want it to grow and flourish. Growth comes in many forms, from an increasing customer base, growing stock and inventory, new brick-and-mortar stores and more international accessibility for online stores. Of course, a strong business ethic is also an essential part of fostering growth in your company, but you still have to embrace useful technological tools. One […]
magento inventory management listing on black and white paper

Everyone starts with a small business, but over time you want it to grow and flourish. Growth comes in many forms, from an increasing customer base, growing stock and inventory, new brick-and-mortar stores and more international accessibility for online stores. Of course, a strong business ethic is also an essential part of fostering growth in your company, but you still have to embrace useful technological tools.

One tool that is becoming more and more widely used among small to medium business owners is the Magento Inventory Management system. This warehouse management system is gaining popularity for sure, but what exactly is it, and how does it work to grow your business? We’ll run through these questions and more so you can ensure you’re making the best possible decision on inventory management tools and software for your unique business.

What is Magento Inventory Management?

Magento is an e-commerce platform that supports online stores for businesses. It is also an extension that you can add to other platforms to help you manage an already existing online store, both on the platform and behind the scenes with stock and inventory management. This software extension has a far reach for managing a whole business online and offline and is especially useful for improving customer experience.

Of course, when customers are happy, it’s only a matter of time before their satisfaction with you and your business translates to some serious growth. Next, we’ll check out just how you can utilize Magento Inventory Management to get things moving and poise your business for major growth.

10 Ways to Utilize Inventory Management for Business Growth

1. Integrate With Other Extensions

Magento’s own basic inventory features are not always enough for growing businesses. You’ll need something that has the ability to grow with you over time, accommodating all the changes your business will go through.

Magento attempts to make up for this problem by integrating with other extensions so that you get Magento’s features and more. When looking through integrations and finding what to work with, ensure that these extra extensions have the features you need.

Evaluate your current business needs and ask yourself the following questions to choose what extensions to add to your Magento management system:

  • Do I need low inventory notifications?
  • Can this extension integrate with drop shippers?
  • Did this extension get good reviews from real customers?

2. Inventory Updates in Real-Time

Magento offers you real-time inventory updates, so you always know how much of your products are in stock at all times. This is especially useful for communing with customers. You can avoid pitfalls like promising products that are out of stock and long waits for deliveries due to incorrect stock levels. A ballpark idea of how much inventory you have at a given time may be helpful, but you can still run into some serious problems if your estimate is ever wrong. With real-time updates, you’re always in the know.

3. Dropshipping

Dropshipping is a valuable process that allows you to offload order fulfillment to your supplier instead of keeping the stock yourself in a warehouse, cutting down on some high costs while also effectively cutting out the middleman of warehouse inventory. You save money, your products are safe, and your customers get their goods on time, upping their satisfaction and loyalty to your business. This process may sound simple, but it can make a big difference. Of course, dropshipping is not unique to Magento, but it certainly earns the system a point.

4. Endless Aisle Use

Real-time inventory updates and drop shipping can come together for something known as an endless aisle, in which your products and inventory never run out. While this may sound impossible and even a little magical, it comes from a perfect storm of tools working together.

With a combination of streamlined dropshipping with your supplier and real-time updates, your products are always automatically ordered when they get low or are out of stock. With orders happening so quickly, you always have stock coming in, which means your customer always gets their product without knowing any of the background work. In short, you create your own endless aisle.

5. Centralized Inventory Management

Remember how we mentioned that Magento’s inventory was a little too basic for a growing business? This drawback comes back around with the idea of centralizing your inventory data. If you have a single small e-commerce or physical retail store, Magento’s centralized inventory may work for you.

While you want your inventory data to be in one place so that it’s easily accessible, you also might want to access your data from multiple locations. It’s centralized but in a very different way. Some data should be in your point-of-sale (POS) system and other channels you may have, like Amazon and eBay, where you sell. Proper inventory management should handle this and more, so keep that in mind as you choose your system.

6. Warehouse Management

Multi-location inventory management is essential for a growing business, as you may soon have multiple warehouses to house your increasing inventory. Warehouse management means that you can split your inventory depending on store locations, products, and websites. Keeping things organized and easily accessible no matter where orders and needs are coming from will help your business grow.

7. Custom Inventory Attributes

Magento allows you to set custom inventory attributes for all your products. This feature also offers pre-defined inventory values by default, which means you’ll need to change them manually if you want to set your custom values for every product. It’s tedious, yes, but it can be beneficial in the long run.

8. Attribute Updates

For some inventory attributes, you can do mass attribute updates, which allow you to update certain inventory parameters like minimum and maximum quantity in a shopping cart and backorders at once. This remedies the need for manual custom changes for some aspects, which can be perfect for smaller businesses that have smaller inventories to wrangle.

9. Low-stock Inventory Tracking

When different products in your inventory begin to drop in stock, this feature will alert you so that you can order more and help ensure increased stability. When you have items that sell out quickly, you can keep an eye on them so that your customers never have to worry about getting the “sold out” message. When you track low-stock inventory across all your warehouses, you can really stay on top of your inventory and please customers.

10. Price Management

Finally, Magento can help with price management for your products. Usually, knowing how much to price your items can be tricky. You have to look at the market at large, view supply and demand trends, and see what your competitors are doing. All this can become hard to keep track of, which is where Magento comes in. With this feature, you can remove some of the headaches of competition.

How Finale Inventory Boosts Magento’s Inventory Management Benefits

As shown, Magento comes with many advantages on its own for inventory management for small businesses. However, if you want your business to grow at all, Magento needs an extra boost. With this in mind, you might want to consider what Finale offers regarding inventory management software tools and features to help you get the most out of Magento’s inventory management software.

Like Magento, Finale Inventory offers plenty of solutions. From integrations and warehouse management to valuable tools and practices like barcode scanners, powerful reporting engines, inventory control, dropshipping, centralized inventory, and inventory tracking in a cloud-based management software. It’s all about solutions to help make your business run smoothly and keep your inventory well managed and up to date.

Finale has two configurations to manage your inventory from the Magento warehouse management system and supports versions 1.9, 2.x and 3.x of Magento. You can either directly connect your Magento stores with Finale, where we’ll make the proper stock adjustments. Your Magento listings will also update with any quantity changes. Many e-commerce businesses also use ShipStation as an additional order management solution. Finale uses ShipStation’s API to directly communicate with ShipStation to manage your inventory and automatically update your stock levels with Magento.

Your e-commerce business will experience a host of benefits from using Finale Inventory with the Magento warehouse system for effective inventory control, including:

  • Automatic stock updates and status changes: Finale manages your Magento store’s customer orders by keeping track of and automatically updating stock levels across all your online channels, including your Magento store. If you’re using ShipStation with Finale, Finale will change the status of back-ordered products from on hold to waiting once they arrive at your warehouse.
  • Quick integration: Integrating your Magento store with Finale is simple, only taking seconds. Finale will work with your preexisting ShipStation and Magento configurations and will immediately synch orders so Finale can manage your inventory.
  • Stock-keeping unit (SKU) tracking: You might have to use different SKUs for the same product if you use multiple e-commerce marketplaces to sell products. Finale eliminates the need to manage product SKUs with spreadsheets by effectively keeping track of your inventory.
  • High transaction volumes: If your business requires an order management solution that can keep track of a large volume of transactions, Finale has you covered. We support up to 50,000 transactions per month and are striving to support even more transactions in the future.
  • Multiple shipping locations and marketplaces: Finale allows you to manage inventory in multiple warehouse locations. Our Magento order management solution will also manage your inventory across all e-commerce marketplaces ShipStation supports. Additionally, we automatically support all new marketplaces ShipStation adopts.
  • Product kitting: Magento’s inventory control services help you kit or bundle your existing products to give your business more selling options.
  • Efficient restocking: Create thresholds for product counts to avoid stockouts. Finale automatically calculates dynamic reorder points based on your supplier lead time, safety stock, and expected company growth to help with restock forecasting. We’ll send you a low-inventory notification, and Finale will automatically update stock quantities across all platforms and marketplaces.

Unlike Magento, Finale does not come with the same issues of insufficient space, manual data entry, or simple functions. On its own, Finale is a high-tech software option that offers you advanced tools and features, all for an amazing price.

You’ll never have to worry about running out of space, paying hefty fees for simple upgrades, or having to input or customize certain data manually with Finale. The software is smooth, the functions are seamless, and you can access everything you need to from all your devices. Magento may work for some, but if you want all the advantages of Magento plus more, and none of the drawbacks, Finale is the best choice.

Finale Inventory Management: The Best Choice

In short, Finale Inventory is a company with growth in mind, which is why they offer all of Magento’s features plus more. You can start your free trial today and see how well Finale manages your business needs and fosters growth for the near future.

“The core of maturity, that I see, is starting with a unified view of inventory. I’ve got to be able to accurately represent what do I have, make sure that I know where it’s located so I can get it to my customers quickly.”

— Troy Graham, Descartes

What is the first thing I should fix if I want to scale operations?

Start with a unified view of inventory. The core of maturity starts with being able to accurately represent what you do have and make sure that you know where it’s located to get it to customers quickly. Without a unified view across your warehouses, 3PLs, and vendors, you cannot make the best decisions because you don’t have the best information at hand.

With Inventory Visibility, Businesses Can Make Smarter Allocation Decisions

Once inventory is centralized, businesses can move from reactive updates to intentional allocation. They can decide how much inventory to expose to each channel, when to use buffers, which marketplaces need extra protection, and how seasonality or campaign performance influence availability.

Once I know what inventory I have, how should I decide where to make it available?

Inventory allocation should reflect where orders are coming from, where marketing is working, and which channels carry the most risk. Once you know what you have and where it is located, you can think more strategically using centralized inventory to make prioritization happen automatically. One fertilizer company lost a little over 5,000 orders in one weekend because someone manually uploaded the wrong available inventory to Amazon.

Better Inventory Data Improves Planning, Purchasing, and Growth Bets

Better visibility turns inventory data into a planning tool. With insight into sales velocity, inventory levels, vendors, and channel performance, businesses can make more informed replenishment decisions, avoid overbuying, and test new product lines or vendor-supplied inventory without taking on unnecessary risk.

“You have to have unified inventory to know how to price your products just at that basic level. I can’t price my products if I don’t know the true cost to get it.”

— Mike Bernico, Flxpoint

How does better inventory data help me make smarter buying decisions?

It lets you measure whether your plan is working before you commit more capital. A key question becomes: “Did my plan work? Am I overleveraged in one place or another?” Centralized systems can also help businesses test new product lines or vendor relationships by looking at sales velocity by channel, allowing them to take risks in a calculated and measured way.

Intelligent Order Routing Turns Inventory Complexity Into Automation

Once inventory and supplier data are reliable, businesses can automate fulfillment decisions. Orders can be routed based on cost, speed, margin, location, warehouse priority, vendor fallback, split-shipment rules, or customer expectations. This helps hybrid fulfillment scale because every order does not need a manual review.

How do I decide the best way to fulfill each order?

There is no single answer, which is why order routing needs to account for the context of each order. Intelligent order routing is not just sending an order to someone who has stock; it is taking each and every order and treating it like its own unique use case. Depending on the order, the business may prioritize speed, margin, an internal warehouse, vendor fallback, or preventing split shipments.

Supplier Inventory Sync Extends Inventory Beyond the Four Walls

For hybrid fulfillment to work, supplier inventory needs to become part of the operating model. Supplier sync does not always require advanced technology; it can happen through automated files, FTP, email, APIs, EDI, or ecommerce storefront integrations. The key is replacing manual updates with automated, reliable supplier data.

Can supplier inventory really be treated like part of my own inventory?

Yes, but the goal is not necessarily to force every supplier into a complex integration. Real-time supplier sync can be defined as any way to get an automated update from a supplier, such as Google Sheets, email, FTP, API, EDI, or ecommerce storefront connections. The key is that accurate supplier stock is foundational. If you don’t have an accurate view of what is in stock with your suppliers, you cannot tell your sales channel accurately what’s available.

Exception-Based Workflows Keep Humans Focused Where They Matter

Automation does not remove people from the process. Mature operations let technology handle the routine majority while humans focus on exceptions, such as high-value orders, fraud risk, compliance requirements, restricted products, export rules, or unusual fulfillment scenarios.

If my business has special cases, can automation still work?

Yes. The point is not to automate every possible decision; it is to automate the routine work and surface the exceptions. Businesses should not have to look at every single order. Instead, technology can highlight high-value orders, risky locations, or compliance requirements. The goal is to take care of the 80% of workflows that are obvious while still allowing human review when specific exceptions arise.

The Right Inventory Technology Should Fit the Business, Not Overwhelm It

Software decisions should be based on business fit, not popularity, feature volume, or broad “all-in-one” promises. Growing ecommerce businesses should identify their highest-impact bottleneck, prioritize what matters now, and choose technology that is right-sized but flexible enough to support future phases of growth.

How should I choose software without overbuying or picking the wrong system?

Start with your priorities, not the biggest feature list. Avoid an all-in-one system that claims to “do everything under the sun” and look for a “best of breed approach” with systems that can scale as you add channels or vendors. The practical advice is to stack rank what matters now, make sure the system can support future phases, and choose technology that fits your business rather than overwhelming it.

How to Scale Ecommerce Operations Beyond Spreadsheets

For many growing ecommerce businesses, Finale and Flxpoint work together as a practical answer to these challenges. Finale helps centralize and manage internal inventory, purchasing, warehouse operations, and stock visibility, while Flxpoint helps connect vendor inventory, automate supplier sync, and route orders across hybrid fulfillment networks. Together, they give businesses a best-of-breed way to improve inventory accuracy, reduce spreadsheet work, and scale fulfillment without forcing every process into a one-size-fits-all system.

Ecommerce Fulfillment Operations FAQ

What Is Ecommerce Fulfillment Operations?

Ecommerce fulfillment operations are the processes that move an online order from purchase to delivery. This includes managing inventory, syncing product availability across channels, routing orders to the right warehouse, 3PL, supplier, or vendor, and making sure the customer receives the right product on time. As discussed in the webinar, fulfillment is no longer limited to “what’s in my warehouse these days”; growing businesses may rely on internal warehouses, 3PLs, marketplace fulfillment services, and supplier inventory at the same time.

What Are Ecommerce Fulfillment Operation Examples?

Examples of ecommerce fulfillment operations include updating inventory across Shopify, Amazon, Walmart, and other sales channels; allocating inventory to specific marketplaces; sending orders to an internal warehouse, 3PL, or vendor; syncing supplier inventory through files, APIs, EDI, email, or FTP; replenishing warehouse stock based on sales velocity; and flagging exceptions such as high-value orders, compliance requirements, or restricted products. In the webinar, the speakers also discussed hybrid fulfillment examples where a business may fulfill some products from its own warehouse and use vendors as a fallback or extension of available inventory.

How Can I Track My Inventory at an Ecommerce Fulfillment Center?

The best way to track inventory at an ecommerce fulfillment center is to create a unified inventory view that shows what is available, where it is located, and how that inventory connects to each sales channel. That means tracking inventory across internal warehouses, fulfillment centers, 3PLs, marketplace fulfillment programs, and supplier locations instead of relying on disconnected spreadsheets. The webinar emphasized that businesses need to “accurately represent” what they have and know where it is located so they can get products to customers quickly.

How Can I Connect My Inventory to My Supplier?

You can connect supplier inventory through several methods, depending on what the supplier supports. The webinar discussed low-tech and advanced options, including automated Excel or CSV files, Google Sheets, email updates, FTP servers, APIs, EDI, and direct connections to ecommerce storefronts such as Shopify, BigCommerce, or Magento. The key is to ask suppliers how they share inventory today, then use a system that can automate that data flow instead of manually copying supplier inventory into spreadsheets.

What Is Ecommerce Order Routing?

Ecommerce order routing is the process of deciding where an order is fulfilled from after a customer buys. In a simple operation, every order may go to one warehouse. In a more complex or hybrid fulfillment model, the best fulfillment source may depend on inventory availability, shipping speed, cost, margin, customer location, warehouse priority, vendor fallback rules, or whether the order should be split. The webinar described intelligent order routing as treating each order like its own use case, so businesses can automate the best fulfillment decision without manually reviewing every order.

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