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What Is Product Bundling?
Product bundling, also known as kitting, is a technique where items are "bundled" together as one product listing. This process groups several products together and packages, ships and sells them as a single unit for a single price that is typically lower than the cost of purchasing each item individually. These items are usually grouped by a thematic pattern where the items are related to one another.
Companies can also create more targeted bundles. For example, the bath supply company might focus on providing several face creams and cleansers or create a box with only items featuring a certain ingredient.
How Does Product Bundling Work?
In real-world applications, selling using the bundling and kitting process works just as easily as selling individual items. When a customer orders a bundle, inventory is automatically deducted from each item in the bundle
In this example, your physical stock levels would only be tracked at the individual product level.
How Does Product Bundling Work?
Importance of Product Bundling and Kitting
Product kitting and bundling may seem like an interesting idea, but what does it mean for your company? If you're not convinced that product bundling is worth implementing, you should first consider its many benefits. Warehouse bundling is a powerful marketing tool that positively affects companies at every level. The following are several benefits that come with product bundling, no matter what industry you are in:
Bundling Gives You More Sales Opportunities
Bundles Are Convenient
Bundles Reduce Your Packaging Costs
Bundles Decrease Shipping Costs
Bundles Help Improve Customer Satisfaction
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Finale has been a perfect solution for our growing business
”Our business manufactures items that require assembly and kitting. Finale's ability to manage and track each component individually as well as when complete kits are sold is very advantageous for our business. As well, the ability to synchronize inventory and transactions through our multiple sales channels allows us to rely on Finale as our single inventory management system. Lastly, the ease of use and set up has been refreshing as we were able to get started within a few days and training employee's is a breeze. ”
Feb 5, 2018
Powerful enough to handle multiple channels with ease
”We use Finale to control inventory across 10 different sales channels, each with different selling profiles. We have individual products sold separately on one site which are sold together as a kit on another. Some of our channels sell products as options, others as individual SKUs. Finale handles all of this with a clean interface and minimal headache. My first impression was a bit hesitant as some features weren't readily apparent but a large part of that was finding the specific feature out of all the powerful tools available. And whenever we have had any questions/issues, customer service has been AMAZING.
TLDR Finale does everything we need it to and does it extremely well.”
March 24, 2018
Wish I'd found Finale years ago
”I've evaluated a few other solutions and for the money, Finale is great. There is a learning curve and it certainly helps if you're good with excel. But once you get things set up it's phenomenal. No more worrying about overselling - it syncs up with all our venues almost in real time. Also - and this can't be stressed enough - no more UNDERselling. We used to leave stock aside as a buffer to prevent overselling. Now we're confident keeping all that we have listed as stock changes (for breakage/miscount/etc) take seconds and are uploaded to all venues within minutes. Finale handles kits/bundles with no problem. I wish I'd have found this years ago!”
May 17, 2018