Easily Manage Your Product Kits
With product bundling and kitting in place, you can move more products off the shelves and into customers' hands, increasing the volume of your sales and positively impacting your bottom line.
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What Is Product Bundling?
Product bundling, also known as kitting, is a technique where items are "bundled" together as one product listing. This process groups several products together and packages, ships and sells them as a single unit for a single price that is typically lower than the cost of purchasing each item individually. These items are usually grouped by a thematic pattern where the items are related to one another.
Companies can also create more targeted bundles. For example, the bath supply company might focus on providing several face creams and cleansers or create a box with only items featuring a certain ingredient.
How Does Product Bundling Work?
In real-world applications, selling using the bundling and kitting process works just as easily as selling individual items. When a customer orders a bundle, inventory is automatically deducted from each item in the bundle
In this example, your physical stock levels would only be tracked at the individual product level.
Importance of Product Bundling and Kitting
Product kitting and bundling may seem like an interesting idea, but what does it mean for your company? If you're not convinced that product bundling is worth implementing, you should first consider its many benefits. Warehouse bundling is a powerful marketing tool that positively affects companies at every level. The following are several benefits that come with product bundling, no matter what industry you are in:
Bundling Gives You More Sales Opportunities
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Bundles Are Convenient
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Bundles Reduce Your Packaging Costs
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Bundles Decrease Shipping Costs
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Bundles Help Improve Customer Satisfaction
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Types of Products Bundling
If you are considering adding bundles to your product offerings, you should know about the common types of product bundles and product bundling strategies that are popular today. The following are the most common types of product bundling:
Packed-to-Order Bundles
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Subscription Boxes
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Assembled Product Bundles
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New Product Bundling
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Mix-and-Match Bundles
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Cross-Sell Bundles
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Gift Bundles
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Inventory Clearance Bundling
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Buy-One-Get-One Bundles
