Velo Star

Founded in 2003 as Cyclone Bicycle Supply and later rebranded as Velo Star, the company originated in Portland, Oregon, with a visionary goal of becoming a premier full-line parts and accessory distributor for the west coast retailer market. Early success was marked by substantial growth and the establishment of a dedicated following among retailers, laying the foundation for Cyclone's prominence. In 2014, Cyclone's expansion into the wholesale market included the acquisition of an east coast distribution competitor, leading to the establishment of Velo Star's headquarters in Carlstadt, N.J. Notably, Velo Star secured its position as the exclusive U.S. distributor for Cinelli in 2015, followed by the addition of Wilier-Triestina to its portfolio of iconic European brands. Today, Velo Star exclusively represents Wilier-Triestina, as well as TUFO tires and Mitas tubes and tires, showcasing a diverse and high-quality range of products from renowned brands across the cycling industry.